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	<title>Roger Hitchcock&#039;s Blog</title>
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	<description>Thinking (and writing) and doing...</description>
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		<title>Roger Hitchcock&#039;s Blog</title>
		<link>http://rogerhitchcock.wordpress.com</link>
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		<title>Marketing Minute 3:The Powerful Non-Decision</title>
		<link>http://rogerhitchcock.wordpress.com/2009/09/08/marketing-minute-3the-powerful-non-decision/</link>
		<comments>http://rogerhitchcock.wordpress.com/2009/09/08/marketing-minute-3the-powerful-non-decision/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 18:45:04 +0000</pubDate>
		<dc:creator>Roger Hitchcock</dc:creator>
				<category><![CDATA[Knowledge]]></category>
		<category><![CDATA[Marketing Minute]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Action]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Thinking]]></category>

		<guid isPermaLink="false">http://rogerhitchcock.wordpress.com/?p=40</guid>
		<description><![CDATA[Once the issue of Marketing and Sales Planning has been addressed (see previous issue) our success in Marketing depends on how well we turn this into action. Nothing that has been planned will happen all by itself – we have to follow through on planning with action.

 How many times have we (I certainly have) spent much time effort and energy in planning activities that fall completely flat because we/I did not follow through. The ugly and unpopular word “discipline” is the first one that springs to mind. How do we enforce discipline in our Marketing and Sales activities.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rogerhitchcock.wordpress.com&amp;blog=9327792&amp;post=40&amp;subd=rogerhitchcock&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Strategic Decision Making</media:title>
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		<title>The Leaders Call 1: Setting the Agenda</title>
		<link>http://rogerhitchcock.wordpress.com/2009/09/07/the-leaders-call-1-setting-the-agenda/</link>
		<comments>http://rogerhitchcock.wordpress.com/2009/09/07/the-leaders-call-1-setting-the-agenda/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 05:46:41 +0000</pubDate>
		<dc:creator>Roger Hitchcock</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Knowledge]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Action]]></category>
		<category><![CDATA[Cause and Effect]]></category>
		<category><![CDATA[Map for Life]]></category>
		<category><![CDATA[Thinking]]></category>

		<guid isPermaLink="false">http://rogerhitchcock.wordpress.com/?p=37</guid>
		<description><![CDATA[There is a significant difference between people who lead and leaders. There is an even more profound difference between people who are appointed to manage others and those that are called to lead. The Leaders Edge seeks to speak to the leader in every one of us, wanting to encourage and challenge, inspire and confront.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rogerhitchcock.wordpress.com&amp;blog=9327792&amp;post=37&amp;subd=rogerhitchcock&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">The Leaders Call - which way will you choose??</media:title>
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		<title>Thoughts (and questions) about Questions (and answers)</title>
		<link>http://rogerhitchcock.wordpress.com/2009/09/06/thoughts-and-questions-about-questions-and-answers/</link>
		<comments>http://rogerhitchcock.wordpress.com/2009/09/06/thoughts-and-questions-about-questions-and-answers/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 19:05:49 +0000</pubDate>
		<dc:creator>Roger Hitchcock</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Knowledge]]></category>
		<category><![CDATA[Personal Reflections]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Question]]></category>
		<category><![CDATA[Thinking]]></category>

		<guid isPermaLink="false">http://rogerhitchcock.wordpress.com/2009/09/06/thoughts-and-questions-about-questions-and-answers/</guid>
		<description><![CDATA[When we are answering a question, do we stop at the first answer we get/find/discover? What if a better answer lies in the 2nd, 3rd, 4th&#8230; 100th answer that is out there? How hard do we WORK at discovery? How much/deep are we willing to DIG (mentally, emotionally, intellectually etc) to get a better answer/solution? [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rogerhitchcock.wordpress.com&amp;blog=9327792&amp;post=36&amp;subd=rogerhitchcock&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Marketing Minute 2: Looking for the right eskimo&#8230;selling him the right refrigerator!!</title>
		<link>http://rogerhitchcock.wordpress.com/2009/09/06/marketing-minute-2-looking-for-the-right-eskimo-selling-him-the-right-refrigerator/</link>
		<comments>http://rogerhitchcock.wordpress.com/2009/09/06/marketing-minute-2-looking-for-the-right-eskimo-selling-him-the-right-refrigerator/#comments</comments>
		<pubDate>Sun, 06 Sep 2009 11:47:45 +0000</pubDate>
		<dc:creator>Roger Hitchcock</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Knowledge]]></category>
		<category><![CDATA[Marketing Minute]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Action]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://rogerhitchcock.wordpress.com/?p=26</guid>
		<description><![CDATA[You sit with an abundance of products and services to sell – you even have a number of prospects lined up. Your client base is waiting to be effectively mined. It looks like success just waiting to happen.

But, something is holding you back... with all these opportunities waiting for you to seize a little question keeps bothering you... where do I begin? This is the question I hope to address in this Marketing Minute.
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rogerhitchcock.wordpress.com&amp;blog=9327792&amp;post=26&amp;subd=rogerhitchcock&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Thoughts about Questions</title>
		<link>http://rogerhitchcock.wordpress.com/2009/09/05/thoughts-about-questions/</link>
		<comments>http://rogerhitchcock.wordpress.com/2009/09/05/thoughts-about-questions/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 16:30:01 +0000</pubDate>
		<dc:creator>Roger Hitchcock</dc:creator>
				<category><![CDATA[Knowledge]]></category>
		<category><![CDATA[Personal Reflections]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Questions]]></category>
		<category><![CDATA[Thinking]]></category>

		<guid isPermaLink="false">http://rogerhitchcock.wordpress.com/2009/09/05/thoughts-about-questions/</guid>
		<description><![CDATA[If we get better answers by asking better questions, surely it is better to spend time, energy and attention working on better questions than simply looking for answers. I would love some comments. Please feel free to contact me on roger@hitchcock.com, visit my site on Corporate Initiatives Inc Formulated and published from my Iphone. Posted [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rogerhitchcock.wordpress.com&amp;blog=9327792&amp;post=24&amp;subd=rogerhitchcock&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Marketing Minute 1: The Butterfly Effect</title>
		<link>http://rogerhitchcock.wordpress.com/2009/09/05/marketing-minute-1-the-butterfly-effect/</link>
		<comments>http://rogerhitchcock.wordpress.com/2009/09/05/marketing-minute-1-the-butterfly-effect/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 12:12:50 +0000</pubDate>
		<dc:creator>Roger Hitchcock</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Knowledge]]></category>
		<category><![CDATA[Marketing Minute]]></category>
		<category><![CDATA[Action]]></category>
		<category><![CDATA[Butterfly]]></category>
		<category><![CDATA[Cause and Effect]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Prospects]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Thinking]]></category>

		<guid isPermaLink="false">http://rogerhitchcock.wordpress.com/?p=19</guid>
		<description><![CDATA[Something New:   We sell. We market. People buy from us. This is our business. How often have you battled to get yourself and your clients interested in what you do and the solutions that you offer? You call someone new and you hear it in their voice, “not another one&#8230;!” Marketing Minute is a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rogerhitchcock.wordpress.com&amp;blog=9327792&amp;post=19&amp;subd=rogerhitchcock&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Swallowtail Butterfly</media:title>
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	</item>
		<item>
		<title>Wheels within wheels: Why What and How</title>
		<link>http://rogerhitchcock.wordpress.com/2009/09/04/wheels-within-wheels-why-what-and-how/</link>
		<comments>http://rogerhitchcock.wordpress.com/2009/09/04/wheels-within-wheels-why-what-and-how/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 19:37:55 +0000</pubDate>
		<dc:creator>Roger Hitchcock</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Knowledge]]></category>
		<category><![CDATA[Personal Reflections]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Map for Life]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Thinking]]></category>

		<guid isPermaLink="false">http://rogerhitchcock.wordpress.com/?p=11</guid>
		<description><![CDATA[Every business works according to it’s own unique set of cycles. Like a well designed and efficient machine with numerous cogs, chains and wheels that twist and turn at their own rates, so a business has cycles that turn on a daily, weekly, monthly and annual basis.

 Every design has a purpose, a why that drives the design process. The first question for a designer to answer is “Why do I need to do what I want to do?” Purpose drives everything else. A significant reason must be found. A significant reason is one that can mobilise the energy, focus and motivation  necessary to complete the task.

<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rogerhitchcock.wordpress.com&amp;blog=9327792&amp;post=11&amp;subd=rogerhitchcock&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Wheels within Wheels</media:title>
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		<item>
		<title>Starting backwards&#8230;sdrawkcab gnitratS</title>
		<link>http://rogerhitchcock.wordpress.com/2009/09/04/starting-backwards-sdrawkcab-gnitrats/</link>
		<comments>http://rogerhitchcock.wordpress.com/2009/09/04/starting-backwards-sdrawkcab-gnitrats/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 19:30:42 +0000</pubDate>
		<dc:creator>Roger Hitchcock</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Personal Reflections]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Map for Life]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Thinking]]></category>

		<guid isPermaLink="false">http://rogerhitchcock.wordpress.com/?p=8</guid>
		<description><![CDATA[Designing a Business (or Life) that WORKS!    All of us have drawn maps at one time or another. Most of us have also run out of space when doing this. We start from where we are draw in a few of the closer streets with the appropriate arrows and directions – gradually we work [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rogerhitchcock.wordpress.com&amp;blog=9327792&amp;post=8&amp;subd=rogerhitchcock&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Compass</media:title>
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		<title>Hello world!</title>
		<link>http://rogerhitchcock.wordpress.com/2009/09/04/hello-world/</link>
		<comments>http://rogerhitchcock.wordpress.com/2009/09/04/hello-world/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 16:41:17 +0000</pubDate>
		<dc:creator>Roger Hitchcock</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Welcome and thank yopu for visiting (I am humbled). Eventually, I got to doing this blog thing&#8230; Its new to me &#8211; I think I can figure out my way around&#8230; to use it effectively and express myself as fully as possible &#8211; that is my aim and objective&#8230; I have put a fair amount [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rogerhitchcock.wordpress.com&amp;blog=9327792&amp;post=1&amp;subd=rogerhitchcock&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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